Holy Sheet

"this bedding is so great,you guys should really run with it."
"thanks,it IS really nice."
"no,but,I mean,you really should push this,it would do well."
"yeah,we sell over thirty different styles.it's on promotion right now."
"well, i want to take it but i can't possibly carry it with me,i have a hair appointment.can i come back later for it? will it be here?"
"i'll put it on hold for you."
"great,i''ll come back later,with great looking hair!!

(the word "great" is overused in retail.)

"you know,i didn't even know this store existed. i mean,i come to this neighborhood all the time. i shop in the shops all the time. but i never knew you were here.you should advertise."
"oh,we do.glad you found us."(not true.)
"i love the look of things,the style of the store.you really should run with this,i think it would be really succesful." (we've been here for years,the brand is 10 years old and this is our 11th store.)
"thanks."
"NO! i mean it." (i did say thanks,right? that is an affirmation.i didn't say,no,that's a ridiculous notion madam!! jesus,take the bedding out of your ears,lady! some people are so completely self absorbed,it's fascinating.on top of frustrating.)
"but anyway,the bedding is gorgeous,you really should run with it."

i just have one question.how is "run with it" different from conceptualizing it,designing it,sourcing it,ordering it,shipping it,merchandising it,advertising it and selling it???????